Privacy Policy

Last updated: November 25, 2025

1. Introduction

Welcome to Braaply ("we," "us," or "our"). We operate the Braaply website and mobile application (collectively, the "Service"). This Privacy Policy explains how we collect, use, share, and protect your information when you use our Service. By using the Service, you agree to the collection and use of information in accordance with this policy.

2. Information We Collect

We collect information that is essential to providing and improving the trail mapping experience.

A. Data You Provide Directly

• Account Information: When you create an account, we collect your first and last name, email address, and password. You may also choose to provide a username or other profile information.
• User-Generated Content: We collect any information you voluntarily provide, which may include your saved or favorite trails, ride history and statistics, photos, or reviews you submit to the Service.
• Communications: If you contact us directly for support (e.g., via our support email), we may receive additional information about you such as the contents of your message and any attachments.

B. Location Data

Precise Geolocation: The core function of Braaply is to provide a live mapping experience. To do this, we must collect precise geolocation data (GPS coordinates) from your mobile device. This data is used to show your position on a trail, track your rides, and suggest nearby trails. We only collect this data when you have granted us permission through your device's operating system and while you are actively using the app.

C. Automatically Collected Data

Usage Data: We automatically collect information about how you access and use the Service. This includes your IP address, browser type, device type, operating system, unique device identifiers, the pages or features of our Service that you visit, the time and date of your visit, and app crash data.

Analytics and Advertising: We use Google Analytics 4 to understand how users interact with our Service. Google Analytics may use cookies and similar technologies to collect information about your use of our Service across different devices and combine it with other information Google has about you. This includes:

• Google Signals: We have enabled Google Signals, which allows Google to associate your activity on our Service with your Google Account (if you are signed in). This enables cross-device tracking and provides us with demographic information (such as age and gender) and interests data.
• Remarketing and Personalized Advertising: With Google Signals enabled, Google may use data from our Service to show you personalized advertisements across the Google Display Network and other websites. You can opt out of personalized advertising by visiting Google's Ads Settings.
• How to Opt Out: You can prevent Google Analytics from recognizing you on return visits by disabling cookies in your browser settings or by installing the Google Analytics Opt-out Browser Add-on.

For more information about how Google uses data from sites that use their services, visit Google's Privacy Policy.

D. Payment Information

Paid App Transactions: For paid versions of our app or in-app purchases, all transactions are processed securely through third-party payment processors like the Google Play Store. We do not collect, receive, or store your credit card information. We only receive a confirmation that the transaction has been completed.

3. How We Use Your Information

We use the information we collect for the following purposes:

• To provide, operate, and maintain the Braaply trail mapping service.
• To display maps, track your location during rides, and provide location-based features.
• To personalize your experience, such as suggesting new trails.
• To process your account creation and manage your profile.
• To communicate with you, including sending service-related emails (like password resets) and responding to support requests.
• To understand how our users interact with the Service in order to monitor and improve it.
• To detect and prevent fraud, security breaches, and other technical issues.

4. How We Share Your Information

We do not sell your personal data. We may share your information with the following third-party service providers who help us operate our Service:

• Cloud Hosting: Our application and data are hosted on Google Cloud Platform (GCP).
• Authentication & Database: We use Firebase (a Google service) for user authentication and database management.
• Transactional Emails: We use Resend to send essential service emails.
• Payment Processing: We use the Google Play Store to process payments.
• Analytics and Advertising: We use Google Analytics 4 with Google Signals enabled. This means Google may combine information about your activity on our Service with your Google Account and use it for advertising personalization, demographics reporting, and remarketing across Google services and partner sites.

We may also disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or a government agency).

5. Data Security

We use reasonable administrative, technical, and physical security measures to protect your personal information. However, no electronic transmission over the internet or information storage technology can be guaranteed to be 100% secure.

6. Your Data Rights

You have the right to access, update, or delete the information we have on you. You can typically manage your profile information within the app's settings. To delete your account and associated data, please contact us directly.

Opt-Out Rights for Analytics and Advertising

• Google Personalized Ads: Visit Google Ads Settings to opt out of personalized advertising.
• Google Analytics: Install the Google Analytics Opt-out Browser Add-on to prevent Google Analytics from collecting data.
• Cookie Settings: You can configure your browser to refuse cookies or alert you when cookies are being sent. Note that some features of our Service may not function properly without cookies.

7. Children's Privacy

Our Service is not intended for use by anyone under the age of 13. We do not knowingly collect personally identifiable information from children under 13.

8. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the "Last updated" date.

9. Contact Us

If you have any questions about this Privacy Policy, please contact us at: support@braaply.com